ShoeDazzle is the premier online women's shoe society. After taking an online fashion survey, members have fashion experts recommend five of the hottest shoes for them every month based on the client's personal style. ShoeDazzle intends to bring its "mass-personalized push shopping" model to a wide array of products and services, including handbags, accessories, and other fashion products. ShoeDazzle was founded by Kim Kardashian and Brian Lee. Brian Lee was Co-Founder of LegalZoom.com, Inc.